Approach every solution from a problem-first perspective.
Is your solution in search of a problem?
Consider these examples:
- Apple Watch: How many truly need it as a life necessity?
- Hydro Flask: Why spend over $70 on a water bottle?
- Peloton: Post-COVID, why not exercise outdoors?
I own two of these, so this isn’t a critique of owners. However, if your solution is seeking a problem, reconsider your strategy unless backed by a strong brand or ecosystem.
I use the CLIPS framework to validate problems:
- Challenge: We start by listening closely to challenges faced by our ideal customers.
- Learn: We do a deep dive into these challenges, learning as much as possible, and also considering various perspectives.
- Ideate: We employ the Third-Third method1 for solution brainstorming.
- Prototype: We test solutions and collect feedback from users, clients, and developers.
- Scale: Finally, we identify the most impactful solutions to scale.
Before envisioning solutions, first ask: What problem does it solve?
1. The Third-Third was first introduced by Tim Hurson in his book, Think Better: An Innovator’s Guide to Productive Thinking.